An Exclusive Interview with Tiffany Gaines of ‘SS Global Entertainment’ — An Industry Powerhouse
With an impressive portfolio and drive as a leader, Tiffany Gaines, Founder/CEO of SS Global Entertainment (SSG), has impacted the business and entertainment industry on an exponential level.
In addition to her executive status, she has achieved what most would only dream of. As a pioneer in her industry, it was only right to interview the inspiring Tiffany Gaines.
4,000 artists and 47 record labels later, she continues to rise.
Let’s start from the beginning.
What was the vision of your company when you first started? And did you ever think you’d achieve such great success? (Playing a part of others’ major achievements, celebrity clients, etc.)
Tiffany: “SS Global Entertainment currently has a combined 30 years of experience within our network of high-level executives and partners however I’ve been in the business for nearly 20 years. My vision was primarily aimed to promote progress and growth. I’ve always found favor in helping individuals without an expectation of receiving something in return. In my opinion, there is something far more fulfilling in the spirit of giving compared to the act of receiving. When you can live a life filled with purpose to help make lives simply better, why would anyone argue with that. The name of my company stands for “Shared Success” Global Entertainment. When I was deciding on what to call it, it was imperative to ensure I implemented the importance of the company’s mission. If any potential client comes to consider working with me, my goal is for them to immediately have an idea of what our intentions are if they joined.
I always knew I would be successful from a young age. I never settle. I refuse to believe in status quo’s created by unconfirmed entities with biases. Often times I’ve been the youngest among my peers to accomplish and set records within my professional network. I actually embrace the challenges that most females face competing in a male dominated industry. As for the level of success I’ve reached thus far being recently acclaimed as the first African American female to solely own a corporation contracting thousands including forty seven record labels… I wouldn’t say I expected this type of level of success to be accomplished however I definitely knew I wasn’t going to just be somewhere working a nine to five pushing someone else’s dream.”
What made you decide on pursuing a career/business in entertainment, since your college background is in Political Science focused on Law & Society? And in what areas does this background help you in this industry?
Tiffany: “I was always fond of learning more about our government and its political structure. I figured if I were going to live in a world where there were rules that had to be followed, I needed to be knowledgeable of my rights as a citizen. Being an individual who doesn’t just see things for what they appear to be, I needed to ensure I was well studied in the laws of society so I could defend myself if I saw something I was opposed to in terms of my or my family’s livelihood. I also always wanted to hold a high position of some sort within the political spectrum but knew I didn’t want the responsibility of a position as high as President. Hence, I soon found passion in one day serving as a member of Congress. Throughout the years I’ve worked closely with politicians as well as members of communities within several states throughout the US to help ensure my involvement made a difference in as many ways as possible. Furthermore, as an executive in the Entertainment industry dealing with contracts on a regular basis with so many clients forced me to work closely with Entertainment lawyers ergo my experience with business management naturally began to improve. Soon after, I found myself managing the business of well known public figures and the roster hasn’t stopped growing yet.”
Who was your first major client, and what major clients are you working with now? (4,000 is impressive!)
Tiffany: “Freeway Rick Ross and Dr Dre’s son, Curtis Young were my first exclusive major clients. Currently I still work with Freeway Rick Ross, the late Nipsey Hustle’s artist signed to All Money In Records, PacMan Da Gunman. DPG’s DJ Cell. Stevie Stone of Strange Music just to name a few. Also my youngest, BigBankBandz out of Chicago. These guys are currently my priorities right now but I’ve worked with many A-List clients in the past.”
Aside from being the founder/CEO, you wear many hats. You have many roles given to you. What are your most challenging roles you take on? In other words, what is most challenging running SSG?
Tiffany: “My biggest challenge is always going to be finding the time to be able to give enough guidance and support to my roster of over 4,000 artists, managers and 47 record label partners. It’s not easy but I take everyday one step at a time. I only take scheduled calls which helps minimize the workload however finding time to live my own life with a family of my own would probably be the biggest challenge of all. Although, regardless of the obvious, I’m still thankful to be needed and appreciated.”
What do you see for the future of SSG?
Tiffany: “I have a goal to reach a roster of contracting 10,000 clients and 100 record labels. I’m nearly halfway there so I still have a lot of work to do. At some point I want to take the company public and consider offering shares. In order to take SS Global Entertainment to that next level, I think I’m going to have to accept that at some point I can’t do it all by myself in order to keep the flow of efficiency and consistency A-1.”
What are some tips on running multiple businesses, since you are also the CEO of LRT Entertainment, and take on more titles?
Tiffany: “Tips from me to any entrepreneur include the following: Focus on each task individually one day at a time. Not all positions are going to require all of your attention. The goal is always to work smarter not harder. Don’t take on anything new unless you’ve established the blueprint of what you already maintain on a daily basis. Last but not least, no matter how hard it gets, never give up on what you believe in because you are going to want to quit when the going gets tough. The key is to not accept or give in to failure… ever.”
The most important question we all have: how do you do it?!
Tiffany: “The gratitude, appreciation and fulfillment I gain from helping each and every one of my clients is what gets me through to the next day. As long as I have them, that’s enough for me to keep going and never forget to put God first. And try following my motto: Shared Success is truly the best success.”